Digital marketing refers to the use of online platforms and technologies to promote products, services, or brands. It encompasses a variety of tactics, including search engine optimization (SEO), social media marketing, email campaigns, content marketing, pay-per-click advertising (PPC), and influencer partnerships. By leveraging digital channels, businesses can reach a global audience, track performance in real-time, and create personalized, targeted experiences to drive engagement and sales. Digital marketing is a dynamic, evolving field that requires adaptability and a strategic approach to stay competitive.